About Us

About Us

The Iconic Group Services story

Iconic Group Services is a proud Western Australian family-owned and operated business that brings a rich heritage in the property services industry.

Founded by John Cionci, whose more than 40 years of experience began as a cleaner, our journey has been drive by a commitment to trust and honesty – principles that continue to guide Iconic Group Services today.

Since our inception in 2014, we have partnered with notable organisations including Lease Equity, Jones Lang LaSalle, CBRE, Knight Frank, Colliers International, Savills, and many local councils and government departments. Our ability to build strong, long lasting client relationships stems from our focus on maintaining clear communication and adapting to the unique needs of each client.

Our dedication to innovation is reflected in our investment in cutting-edge technology that allows us to offer a valuable service. We pride ourselves on being agile, continuously evolving and reinvesting back into the Western Australian economy.

At the heart of Iconic Group Services is our exceptional workforce. Through skills development, career development and recognition programs, we foster a motivated and highly skilled team.

Our unwavering commitment to professionalism, honesty, transparency and integrity remains the cornerstone of our business. Iconic Group Services is the home of a committed and loyal team who strive to deliver services and standards our clients can be proud to receive.

Iconic Group Team

John Cionci

Managing Director

John Cionci

Managing Director

With over 30 years of unwavering dedication, John’s extensive experience in the property services industry spans collaborations with renowned national and global corporate cleaning giants.
John launched the Iconic brand with the view of redefining industry standards. He assembled a senior management team, with each member boasting a wealth of experience in the property services domain. Their collective dedication to delivering a premium service and their shared passion for igniting transformative change within the industry is the driving force behind Iconic Group Services.

Shamjit Singh

Regional Operations Manager

Shamjit Singh,

Regional Operations Manager

Shamjit brings over 32 years of cleaning industry experience, having started as a cleaner in 1991 and working his way up through various operational roles. His deep knowledge is passed on to Iconic’s Account Management team where he oversees major accounts for clients such as City of Perth, CBRE and Knight Frank. Shamjit ensures our quality standards align with contract specifications and supports on-site teams with service requests, client liaison and workplace incentive programs. His qualifications include certifications in Cleaning Operations, Leadership and Security. Shamjit is a vital leader in delivering integrated services for Iconic Group.

Lakhwinder Singh

General Manager Operations & Projects

Lakhwinder Singh

General Manager Operations & Projects

Lakhwinder is a highly accomplished professional with a proven track record in the cleaning industry, specialising in the commercial and retail sectors. Over the years, Lakhwinder has built extensive expertise in leading teams, managing large-scale operations, and driving excellence in service delivery. His core strengths include strategic leadership, operational management, and the development of tailored cleaning contract portfolios that meet the unique needs of businesses across different industries. With a focus on cultivating a performance-driven culture, Lakhwinder empowers individuals and teams to achieve their best while consistently delivering superior results. He is adept at tracking and analysing business performance, ensuring that KPIs are met and exceeded, and identifying opportunities for continuous improvement. By aligning operational efficiency with business objectives, he not only enhances client satisfaction but also strengthens long-term partnerships. Beyond operations, Lakhwinder is committed to representing business interests and values with integrity and professionalism. His ability to engage with stakeholders, build trust, and foster collaboration has been central to his success in creating sustainable value for both clients and organisations.

Natalie Paparella

Finance & Office Manager

Natalie Paparella,

Finance & Office Manager

With over 30 years in the property services industry, Natalie brings exceptional administrative expertise to Iconic Group Services. Her skills span customer service, finance management and tender proposal submissions. Natalie oversees administrative operations, invoicing, purchasing and finance whole providing additional support as needed. Her key strengths include multi-tasking, flexibility, problem solving and advanced knowledge of Microsoft Office. Natalie is qualified with certifications in Advanced Excel, Management & Skills and QA Auditing. Her wealth of experience drives efficient operations and contributes to Iconic’s success.

Nicholas Rhodes

General Manager

Nicholas Rhodes,

General Manager

Nicholas is a dedicated and results-driven leader with a wealth of experience in operations, risk management, and business transformation. He has successfully managed major accounts across Western Australia, fostering strong relationships and delivering practical solutions that drive efficiency and positive outcomes. Known for his steady leadership and collaborative approach, he is committed to supporting teams and ensuring the best possible results for clients and stakeholders. Before transitioning into corporate security, Nicholas spent over a decade working in complex criminal investigations and high-pressure tactical operations. He values connection, teamwork, and creating environments where people feel supported and empowered to succeed.

Our excellence is certified

OUR CERTIFICATIONS

Our certifications reflect our commitment to excellence and our relentless pursuit of the highest standards in environmental management, occupational health and safety, and quality management. 

ISO 14001

underscores our dedication to sustainable and responsible business practices.  It demonstrates our commitment to minimising our environmental footprint, and assures our clients and partners of our conscientious approach to environmental stewardship.

ISO 45001

the certification for occupational health and safety management systems is a testament to our dedication to the well-being of our team and the stakeholders involved in our operations. We are committed to providing a safe and secure environment for our staff, clients and communities. 

iso-9001

ISO 9001

assures our clients that they can expect nothing less than the highest level of service and operational excellence. It reflects our commitment to consistently meeting and exceeding our clients’ expectations, delivering value and quality in every aspect of our services. 

cm3

CM3

further underlines our commitment to health and safety standards and our dedication to ensuring safe work practices in all our operations.

Partnerships

Building strong relationships through collaborative partnerships

Collaborating with Indigenous organisations helps us build bridges of trust, mutual respect and shared values, as well as foster a sense of unity and inclusivity. That is why we have partnered with Biparn Enterprise, a reputable WA company that champions diversity through its strong Indigenous workforce providing high-quality security and cleaning services.

We believe in making a difference – not just in the spaces we maintain but in the communities we serve, that’s why we’re proud to announce our partnership with the Leukaemia Foundation to support the World’s Greatest Shave! Join us in the fight against blood cancer! Sign up a workplace team or join our workplace team and be part of something truly impactful.

Sustainability

Leading the way in sustainable environmental practices

Minimising our global footprint is not just a responsibility but an integral part of our core values. Our initiatives reflect
our unwavering belief in sustainable environmental practices and are geared toward making a significant difference. 

Our water-saving initiatives include the installation of low-flow faucets, the implementation of water-efficient cleaning processes, and a comprehensive program aimed at enhancing awareness among our employees about the importance of water conservation. Innovative technologies, like the iMop, further reduce water usage while enhancing our cleaning outcomes.

We optimise our energy usage through the use of energy-efficient lighting systems, adjusting HVAC systems for efficient heating and cooling, and regular energy audits to identify areas for improvement. 

Our waste management program is designed for the cleaning industry, focusing on recycling, composting organic waste, and deploying waste reduction strategies. We consider the materials we purchase, such as recyclable products, to reduce overall waste.

Cleaning practices that redefine hygiene standards 

Our commitment to sustainable cleaning practices is exemplified by our use of environmentally safe and reusable materials, including microfiber. Not only is it eco-friendly, it is also lint-free, non-abrasive, hypoallergenic, and can be washed over 300 times in a washing machine.

To ensure optimal hygiene and to prevent cross-contamination, we employ a colour-coded system for mops, buckets and microfiber cloths:

  • Blue – general areas
  • Green – kitchens, food preparation and handling areas
  • Yellow – biohazardous materials
  • Red – toilets and urinals

Used cloths and mops undergo separate laundering, sanitisation and drying procedures according to AS/NZS 4146:2000 Laundry Practice and manufacturer’s guidelines.

Memberships

Our affiliation with industry pioneers

Our memberships with renowned industry organisations signifies our active engagement in industry best practices and our commitment to staying at the forefront of evolving trends and standards.

We are members of:

  • Property Council of Australia
  • Building Service Contractors Association of Australia
  • Facility Management Association of Australia
  • The Australian Security Industry Association
  • ASIAL Bronze member
  • Australian Hotels Association (WA)